For Brands
01 / Customer need
The existing product no longer solves the customer need.
Missing size coverage, unsuitable length, insufficient support, material or comfort issues, an unavailable colour or a missing product function can justify a deeper brief.
02 / Differentiation
The brand needs product-level differentiation.
A proprietary silhouette, recognisable fit, exclusive material placement, custom hardware, original print or a product combination not available in ready stock can create a strong reason to develop.
03 / Project readiness
The evidence and project inputs are becoming clearer.
Bring references, a moodboard, an existing product to improve, a physical sample, target measurements, material direction, target price, quantity, colour plan and launch timing where available.
04 / Selective investment
Customise the product, not every variable.
A focused custom hero product can sit alongside Ready Stock and Light Custom. Partial / Full Custom starts from 300 pieces per product, with custom details confirmed by Caressia sales so the commercial case stays visible.
Move into partial / full custom when the product opportunity is stronger than the added complexity.