01 / Collection promise
Write the collection promise in one sentence.
Name the customer, the moment of use and the reason the offer deserves to exist. A clear promise is more useful than a broad statement about beautiful products.
02 / Assortment roles
Assign core, hero and coordinating roles.
Core products carry repeatable commercial value. Hero products express the point of view. Coordinating products help customers combine the range, while seasonal or test products add a controlled reason to return.
03 / Route mix
Use a route mix instead of one rule for every product.
Use Ready Stock for market testing, Private Label for suitable existing products that need brand presentation, and Custom Development for products that require a new colour, material, fit, structure or original design.
04 / Product matrix
Turn the idea into a reviewable product matrix.
Record the product world, subcategory, collection role, route, quantity, colours, sizes, target price position, branding and packaging. Mark open product or fit questions instead of guessing.