For BrandsStructure the assortment
Consider which products should act as core, hero, seasonal or coordinating styles for the target customer.
COLLECTION PLANNING & DEVELOPMENT
Build a focused range before you build a large one.
A SLEEP or LINGERIE range can combine core products, hero styles, seasonal tests and coordinating pieces. Use Ready Stock, Light Custom or Partial / Full Custom product by product, with the relevant quantity rule visible from the start.
A clearer assortment conversation with product roles, routes and quantities visible.
What the route includes
Prepare the next useful discussion.
Assign the route
Use Ready Stock, Light Custom or Partial / Full Custom product by product.
Prepare one collection brief
Bring the product mix, preferred colours and sizes, presentation needs, market context and open questions into one review.